Ideas for clearer, more consistent marketing.
Practical guidance from the lightr team.
How to spot AI slop before you hit publish
AI made writing cheap, not good. Three questions — originality, depth, clarity — to catch AI slop before you publish, not weeks after.
Agency, DIY, or AI: the real cost of marketing without hiring
Hire an agency, build a DIY tool stack, or use AI that does the work? A six-month, three-path cost comparison — and the judgment cost nobody puts on the invoice.
AI marketing agent or writing tool?
Half the products selling "AI marketing agent" are writing tools with a new sticker. Five questions to tell a tool that writes from an agent that does the marketing.