Ideas for your marketing
Practical guidance from Lightr.
Where to ask for reviews
A listing says you exist; a review says you are worth the risk. Which platforms matter for consumer and B2B businesses, how many reviews you need, and how to ask without breaking the rules.
Your first week online
Most small businesses are invisible because the boring foundational work never got done. Five days, no budget, and 20 to 35 places where your business is correctly described.
How to spot AI slop before you hit publish
AI made writing cheap, not good. Three questions — originality, depth, clarity — to catch AI slop before you publish, not weeks after.
Agency, DIY, or AI: the real cost of marketing
Hire an agency, build a DIY tool stack, or use AI that does the work? A six-month, three-path cost comparison — and the judgment cost nobody puts on the invoice.
AI marketing agent or writing tool?
Half the products selling "AI marketing agent" are writing tools with a new sticker. Five questions to tell a tool that writes from an agent that does the marketing.