Ideas for your marketing
Practical guidance from Lightr.
Lightr vs Jasper: which one fits how you work?
Jasper is an agentic marketing platform for enterprise teams. Lightr is an AI marketing agent for founders. The difference is who it assumes you are.
Lightr vs Writesonic: which one fits how you work?
Writesonic plans and produces content, and tracks AI search visibility. Lightr decides the positioning first, then runs campaigns across channels.
LinkedIn now penalises AI slop. So do we.
LinkedIn is cutting the reach of generic AI posts and has retired its own rewrite tool. What changed, what it means for AI content, and why we score first.
Where to ask for reviews
A listing says you exist; a review says you are worth the risk. Which platforms matter in B2C and B2B, how many reviews you need, and how to ask properly.
Your first week online
Most small businesses are invisible because the boring foundational work never got done. Five days, no budget, and 20 to 35 places to be described correctly.
AI slop: how to spot it before you hit publish
AI made writing cheap, not good. Three questions about originality, depth, and clarity to catch AI slop before you publish, not weeks after.
Agency, DIY, or AI: the real cost of marketing
Hire an agency, build a DIY tool stack, or use AI that does the work? A six-month cost comparison, plus the judgment cost nobody puts on the invoice.
AI marketing agent or writing tool?
Half the products selling "AI marketing agent" are writing tools with a new sticker. Five questions to tell a writing tool from an agent that does the work.