Frequently asked questions

Lightr is an AI marketing agent for founders and small businesses. Lightr turns your website or a description of your business into a brand strategy, campaigns, social posts, and visuals, and publishes what you approve.

Lightr is built for founders, solo operators, small businesses, and small marketing teams: anyone who needs the output of a marketing team without having one. No marketing background is required: Lightr does the strategy work and you make the calls.

No. The free preview on lightr.ai needs a URL to analyze, but inside the app you can simply describe your business in your own words. Lightr still maps your positioning, plans your campaigns, and finds your competitive edge.

Lightr's free preview reads the website you give it and builds a first strategy snapshot in under a minute: your positioning, market read, brand voice, content pillars, competitive edge, and a starter campaign idea. Nothing is lost when you sign up: your brand guide, strategy report, and first campaign carry into the app, so you continue exactly where the preview left off.

Lightr uses AI as a team of specialized agents rather than a single chatbot. One agent researches your market, audience, and competitors; others turn that research into a brand strategy, plan campaigns, write posts, generate images, and grade the results. Every output arrives as a draft you can review, edit, or reject.

Lightr runs on frontier models from Google, Anthropic, and OpenAI, accessed through their business APIs. Lightr selects the right model for each task (research, reasoning, writing, image generation, scoring) and updates that mix as models improve. You never need your own API keys or a separate AI subscription.

Yes. Lightr writes from your Brand Strategy (your market, audience, competitors, positioning, and voice) instead of from a blank prompt, and you can rewrite or regenerate any piece. Every draft is also scored on voice, so anything drifting off-brand is flagged before it can go live.

Lightr grades every piece before it can be published: copy on clarity, hook, audience fit, originality, and on-brand voice; images on composition, impact, and brand fit. You see exactly where each draft stands and refine it until it's right.

No. Nothing is published unless you approve it. Every post is created as a draft, scored, and held until you explicitly approve it. Only then does Lightr schedule it, publish it, and learn from how it performs.

Lightr schedules and publishes approved posts to LinkedIn, Instagram, Facebook, and X, the first four supported networks, with more formats and networks on the way. You connect each account yourself, and disconnecting one stops Lightr from posting there.

Yes. Every draft can be edited, rewritten, regenerated, rescheduled, or deleted before publication. Approval is a deliberate step, not a default: a draft you never approve stays a draft.

No. What you put into your workspace (your strategy, campaigns, posts, and the material you provide) is yours and is not shared with other Lightr users. Lightr does not sell, trade, or rent your personal information or your data to advertisers, data brokers, or any other third party.

No. Your content is processed only to produce your own strategy, campaigns, and posts, and is never used for advertising, profiling, or AI model training. The model providers Lightr uses act as sub-processors, contractually bound to process your data only on Lightr's instructions.

Lightr stores your data on EU and US cloud infrastructure. Account data and connected-platform metadata are kept while your account is active and deleted or anonymized within 30 days of account termination; message content is kept for a maximum of 7 days. The Privacy Policy lists every sub-processor and retention window.

Yes. You can delete your data from the app, disconnect any connected platform to purge its metadata, or email privacy@lightr.ai to request access, correction, a portable copy, or deletion. Lightr honors GDPR and CCPA/CPRA rights wherever you live.

Yes. The Free plan includes 5 free daily credits, one brand workspace, and 1 GB of storage. Paid plans add monthly credits, more workspaces, and more storage.

Credits are what Lightr spends to create strategy, content, and visuals for you. Every plan includes 5 free daily credits; Pro adds 50 monthly credits and Business adds 150, and both can top up with credit packs.

Yes. Pro and Business include unlimited seats, and Business adds up to three brand workspaces; the Free plan is for solo use. For agencies and larger teams, Enterprise offers custom workspaces and credits.